How To Plan Your Own Styled Shoot
After getting a lot of questions about how I run my styled shoots, I finally compiled some best practices so you can do it, too!
For the video version, click here.
I did my first styled shoot in the spring of 2018 with another group of creatives, and I assumed only photographers and planners could run a styled shoot. I'm not sure what gave me that impression, but I'm here to tell you - that's not true! Any creative or wedding pro can put one together.
If you've never attended a styled shoot, I definitely recommend looking into some opportunities in your area before starting your own. That's easier said than done for some vendors, but joining local or national styled shoot Facebook groups can help you find people who may be searching for your services. (Want to join mine? Click here.)
Firstly, what are the benefits of styled shoots?
This is a time to showcase your work, experiment, and try new things. If there's something you've always wanted to try, now is the time! If you are the one coordinating or styling, you have total creative control. You can match the content to your feed, your style, and/or your ideal client. Let this be a time to show potential clients that you are amazing at what you do.
If you're a photographer or videographer, this is an awesome time to try new gear, or new lighting - anything you might be nervous to try out for the first time at a wedding.
Styled shoots are a huge way that I've grown my business in the past two years. It's an excellent way to network with other vendors. You're stuck at a venue for a few hours with these people, really getting to know who they are and how they work.
In addition to just spending the day with them, every time you or someone else posts from the shoot, every vendor gets credited and tagged. Clients and vendors will start to recognize your name, and the next time they need a [insert wedding vendor here], they'll go "Oh! That other vendor I follow just did a shoot with that person, and I bet they're awesome."
Here are some things to think about before planning your own styled shoot.
1. Profit or Not For Profit
Are you g